This is a most interesting and brand new position in a company which owns one of the Czech “jewel” brands.
It is a senior role for someone with significant business experience in the HoReCa sector; the right person understands well the rapidly changing landscape of Czech pubs and bars - the changes to what people want to drink, what they want to eat with it, and the environment in which they expect to enjoy their consumption.
The company feels that it has not yet maximised potential for its brands in this field, and this role offers the chance to be in at the beginning of the plan to address that potential.
The right person may well have held a “brand ambassador” position with HoReCa brands, but it will be important that he/she has been responsible for the tangible business results arising from such activity. Otherwise the right person may have a retail marketing background with a HoReCa bias; we are also interested to hear from experienced marketing/commercial managers from the innovative restaurant/bar chains which have been at the forefront of changes to Czech drinking/eating habits.
This is a most exciting time to join this company. We will happily explain why, in the course of a confidential personal meeting.
If this sounds like you, we would like to hear from you. It could lead to a really exciting career development.