Thursday, February 18
Well, whatever the merits of the action of the Belgian agency ‘strike', (read more here in English, and here in Czech) it has certainly had the positive effect of bringing the issues to the attention of the global marketing community. Here is an interesting American viewpoint. For non native -speakers, I should warn you that a fair bit of irony is used in the piece. But his overall conclusion is the serious one, that the issues cannot be solved by the actions of agencies. Marketing Directors need to take a positive and constructive interest in the issues. I have to agree, and again it reminds us that in the Czech Republic there is no forum where Marketing Directors can get together to discuss such things.