Tuesday, October 19
At this round table next Monday, we will lift the curtain on Europe. Beyond our borders, independent agencies are winning assignments from clients based in different countries. How do they do it? Does it matter that they don't live among the consumers they are addressing , perhaps don't even speak their language? Two such successful agencies have kindly agreed to join us on video to give insights on how they work across borders. Brian Elliott of Amsterdam Worldwide may help us understand what a city needs, to become a European creative hub. That will not be necessary for Roger Stighall of North Kingdom, whose agency works with Vodafone and Adidas from their HQ in Skelleftea. Where? Come along and find out.
What's to stop these agencies working with clients here? What's to stop agencies here winning clients in Amsterdam, if not Skelleftea? That's the subject to be debated by my expert panel. From the client perspective, Tom Verhaegen of SAB/Miller will have plenty to say. He has worked with such cross-border relationships in other markets, but here he has four different creative agencies, all of them Czech-based. Peter Vijgen has worked in cross-border relationships in Belgium, and is now doing the same with Hullabaloo, a Czech based agency which actively seeks to work across CEE markets. Petr Rydl of Konektor, with their mission to assemble the best Czech team for any project, will have a different perspective. And what about the network agencies? The trends we are speaking about present a threat to their business. How will they respond? McCann-Erickson is the archetypal global agency, and it has not been sleeping! Honza Binar will introduce an ambitious and sophisticated system that will make the term ‘global agency' relevant to a local client.
We also want an active and enquiring audience. I'll be prowling around with a wireless microphone, so come along, hear what they've got to say, and then have your say!