Wednesday, December 04
“How do you do it”, people asked? How did we find those people in the 90s, some of whom are highly respected in the marketing world today? And if I am honest, I didn’t have a clear answer then, and looking back, I cannot clearly recall now, how we did it then. I can recall what we did not do. We considered doing this in Strategie, but I am pretty sure we did not do it.
Wednesday, November 20
I didn’t have a plan. I mean that I didn’t have a business plan. Looking back, I am even more shocked that despite all my training, I had given little thought to the “brand” I was creating, no competitor analysis, no SWOT analysis.
Tuesday, November 12
Late November, 1992. Prague had been cold throughout my visit, but at the airport, built on high ground, there was another weather problem: fog. All flights were suspended, and in the terminal building it was chaos.
Tuesday, November 14
It is not a “crisis”. High unemployment creates a crisis, not just for a country but for all the individuals affected. Nevertheless we are living through a time, the likes of which I have never experienced.