Monday, February 15

Belgian agencies take action on pitches!


No sooner had I written about bad practice in agency pitches, and somebody asks, "ok but what's to be done", then a startling answer from Belgium was reported by AdAge. (It's now been picked up by MaM too.) The agencies have gone on strike! Well, they haven't stopped working, but they have used their websites to publicize their collective dissatisfaction. Well, what do you think about that? One problem here would be that in our experience clients are still not visiting agency websites much. But we should watch carefully what comes of this.

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