Wednesday, December 04

Chapter 3; P&G and Unilever developed marketeers. Whom will Google develop?

“How do you do it”, people asked? How did we find those people in the 90s, some of whom are highly respected in the marketing world today? And if I am honest, I didn’t have a clear answer then, and looking back, I cannot clearly recall now, how we did it then. I can recall what we did not do. We considered doing this in Strategie, but I am pretty sure we did not do it.