Wednesday, July 27

The Ad. Agency "Godfathers"

In an interesting article in HN, Martin Charvát of Konektor discusses a favourite hypothesis of mine, that Czechs are less 'confrontational' than other Europeans - specifically compared with British people, but also compared with Poles. Broadly he concludes that the Czechs work most effectively together by consensus, and that this is a positive thing.To support his theory, Martin looked at the two acknowledged 'godfathers' of Czech advertising, Josef Havelka (ex Leo Burnett), and Marek Šebesťák (ex MARK/BBDO).

0 comments

Monday, July 18

The telco protests are a positive step for the Czech "market"

I'm sorry that I only learnt about the protest against the high prices of Czech telco operators today, after it was over. There are a number of interesting lessons to be learnt from it. In other countries the regulatory offices are much more powerful and active than are the CTU.

0 comments

Friday, July 01

Why clients pay 50% too much for advertising

Ceska Televize will no longer carry advertising in any form useful to a big advertiser such as P&G or T-Mobile, and Robert Kvapil of CT wonders why advertisers don't make more fuss about this political decision. The answer, I am afraid, is contained within my previous blogpost. Individual clients tend to go to great lengths to squeeze the revenue of creative agencies.

0 comments