Thursday, January 28

Word of Mouth Marketing is fascinating, positive, and a bit more than my ageing brain can deal with

WOM is the first really new communications discipline to arrive since I left the agency world, and of course it is driven by the internet, which hardly existed then (in 1994). Ivo Laurin of Outbreak has been my mentor in it, and it was those discussions that prompted me to devote a complete web page to “What I like”. I appreciate recommendations from people whom I trust and have similar tastes and interests.

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Thursday, January 28

I didn’t say that!

  Just in case you read some comments attributed to me in Marketing and Media 4/2010, I think Daniel Köppl got his notes mixed up. If there ever was a time when agencies hired people simply because they spoke English, as he claims I said, well that time ended when I started this search business, in 1994. Maybe he should have called Jaroslav Míl of the Confederation of Industry instead.

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Wednesday, January 20

the Meerkat. The animal that has saved the British advertising industry.

This is a meerkat. It lives in South Africa. The ad is for Compare The Market.

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Wednesday, January 20

Corruption? Incompetence? Tell the world on YouTube, sit back and enjoy the results!

  A citizen of Lvov, Ukraine was extremely annoyed to find that he would only get a visa for the Czech republic by paying a bribe to Czech embassy officials. So he took his revenge by showing on YouTube exactly how it happens. Five days later Ambassador Bašta tendered his resignation Simples!   .

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Thursday, January 07

Bad Headhunting

The "blind cv" is one where the search company sends the client a cv with (ideally) all personal details removed, so that the candidate's general experience can be discussed; it helps the search company understand whether it is meeting the client's criteria. However a number of problems can arise.g.

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Monday, January 04

headhunting data protection

“We face more and more risks, threats and challenges that affect people in one country – say, Britain – but originate mainly or entirely in other countries, and can only be addressed by many countries working together.” Timothy Garton Ash, writing in the Guardian, 30.09 .

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